Solveig Stoebe
solely_design

About

The designer who lives the brief

The sports industry is full of designers who don't move. And athletes who don't create.

I do both. And that changes the work.

I'm a communication designer and art director with a career built at the exact intersection of sport and visual identity. I've led creative for Red Bull, built identities for Cycling BC that are still worn in the cycling community today, and held full creative ownership across design, marketing, and event production at Burnaby Velodrome Club, working closely with club leadership.

I'm also a certified cycling coach and teacher — a parallel professional practice that feeds directly into every brief I touch. When I design a cycling campaign, I understand the start line. When I build a sports identity, I understand the community behind it.

That specific combination: communication designer + certified cycling coach + teacher. It does not exist in one other person I have met. It took four countries, several languages, and two decades to build.

I work best with teams that give creative freedom rather than manage it away. That trust the person they hire. That want to build something meaningful over time.

Currently open to part-time or project-based communication design with a sports-oriented company that wants a long-term creative partner.