Communication Designer + Art Director + Certified Cycling Coach
The sports industry is full of designers who don't move — and athletes who don't create. I do both.
Portfolio
Sport / Global Event
Red Bull Air Race
Logo Design · Branding · Key Visual · Lead Designer
Sport / Campaign
Red Bull Air Race II
Key Visual · Poster · Banner · Billboards · Lead Designer
Sport / Event
Red Bull Air Race III
Event Design · Merchandise · Lead Designer
Sport / Event
Red Bull X-Fighter
DVD + Booklet Design · Lead Designer
Sport / Apparel
Cycling BC
Apparel Design · Art Direction · BC Cup Logo + Jersey
Sport / Apparel
Cycling BC Provincial
BC Provincial Championships Kit · Art Direction
Sport / Event
Hors Catégorie
Flyer Design · Art Direction
Sport / Apparel + Identity
Croix de Fer Cycling Club
Logo · Apparel Design · Art Direction
Sport / Identity + Apparel
Just Giver 4PD
Logo · Apparel Design · Art Direction
Sport / Identity
Bike Gallery
Logo · Business Cards · Banner + Apparel Design
Sport / Editorial
Sportsmag
Magazine Design · Illustration · Art Direction
Campaign / Retail
Breitling
Window Design · Lead Designer
Brand Identity
Andre Thériault / Kronos Audio
Logo Design · Art Direction
Brand Identity
Musette Caffè + Tours
Postcard · Business Cards · Art Direction
Brand / Editorial
GKH Art Gallery
Magazine Design · Social Media + Presentation Templates
Brand Identity / Event
German Society of Montreal
Logo Design · Flyer · Art Direction
About
I'm a communication designer and art director with a career built at the exact intersection of sport and visual identity. I've led creative for Red Bull, built identities for Cycling BC that are still worn in the cycling community today, and held full creative ownership across design, marketing, and event production at Burnaby Velodrome Club, working closely with club leadership.
I'm also a certified cycling coach and teacher — a parallel professional practice that feeds directly into every brief I touch. When I design a cycling campaign, I understand the start line. When I build a sports identity, I understand the community behind it.
That specific combination: communication designer + certified cycling coach + teacher. It does not exist in one other person I have met. It took four countries, several languages, and two decades to build.
I work best with teams that give creative freedom rather than manage it away. That trust the person they hire. That want to build something meaningful over time.
Open to new opportunities in communication design with sports-oriented brands and teams looking for a long-term creative partner.
Recognition
2025
Speaker — Passion meets Design
Creative Pulse
2020
Podcast - Solveig's Adventure
Cycling BC
2019
Poster Design Winner
RBC GranFondo 10th Anniversary - 1st place across 3 versions
2019
Keynote Speaker - VeloSpokes Expo
RBC GranFondo
2013
Platinum Hermes Creative Award
IC Axon — Interface Design
2013
Communicator Multimedia Training Award
IC Axon
2008
1st Prize - Final Graduation Project
MasterClass Art Direction (MCAD)
Contact
If your brand moves, I speak your language. Open to new opportunities in communication design with sports-oriented brands and teams looking for a long-term creative partner.
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